Resources

Tips and How-to guides for Customer Research that actually creates better products.

Caitlin Sullivan 8/30/23 Caitlin Sullivan 8/30/23

Figure out how RISKY your next product update is

Caitlin Sullivan 8/5/23 Caitlin Sullivan 8/5/23

The exact questions to ask different customer types to actually understand how much your product is worth to them.

Caitlin Sullivan 5/30/23 Caitlin Sullivan 5/30/23

How to calculate the ROI of product discovery, and compare it with the cost of building and launching features.

Caitlin Sullivan 4/14/23 Caitlin Sullivan 4/14/23

Caitlin Sullivan 4/7/23 Caitlin Sullivan 4/7/23

Caitlin Sullivan 2/2/23 Caitlin Sullivan 2/2/23

Caitlin Sullivan 1/1/23 Caitlin Sullivan 1/1/23

Caitlin Sullivan 10/6/22 Caitlin Sullivan 10/6/22

How to track and measure the effect and success of various ux research projects to prove your team’s value and ensure you deliver work that matters.

Caitlin Sullivan 10/1/22 Caitlin Sullivan 10/1/22

Experience and lessons from launching a monthly subscription fee for a product that used to be free for all users.