UX Research Impact Tracker (Template)
It is not enough to do research and hope it has impact.
It’s easy as a user researcher, designer, or PM to fall into the trap of always wanting to learn more about users without knowing if we've delivered real value with our work.
Being able to say, “I really impressed that team with those insights!” sometimes feels like enough.
It's not.
The true value of user research is the influence it has on the work of others, the user’s experience, and the company's bottom line.
Sooner or later, your Chief Product Officer, your Head of UX Research or you yourself will ask you and your team what you've actually achieved.
With this tracker, you will be able to show them.
The Benefits of Impact Tracking
If we don’t track the ways in which user research has impact, we risk not knowing whether we had impact at all.
By tracking, we quickly see:
Whether a project had an impact
Whether a project had the intended impact
Which types of projects have most impact, and least
Whether one team is receiving more benefit from UX Research than others
Where in the organization we need to give more support
How long it typically takes to see results
If impact is scarce, we see it and can fix it
A Note on Impact Types
One big objective of this UX Research impact tracker is to help teams get clear on the various forms of impact a UX Research team can have.
The impact of UX Research work doesn't usually show up clearly in the C-suite's dashboards. We need other ways of understanding and proving and improving our value over time.
Impact is not just business metrics. This Tracker template has 3 major impact types which aim to address the broader team's eagerness to share research results, efforts to involve the UX Research team in more projects, and the influence of research on decision-making.
235 teams are already using my Impact Tracker to improve the visibility of their impact.
Get the UX Research Impact Tracker below 👇