Know exactly who to build for, to build winning products
Learn how to profile your early startup customers on exactly the right level and help your team build a better product, faster.
Trusted by product people at
“Caitlin’s guidance is spot on. I’ve spent $4,000 on team training with just 1/10th the content that’s in here.” — John, Product Manager, US
Figuring out which audience to focus on can be scary.
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Niche down too much, and you miss opportunities. Avoid niching and you won’t solve anyone really well.
9/10 early companies fail. Why? Because they typically make these mistakes -
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Creating detailed personas for early stage startups is usually a big waste of limited time.
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You know you need to talk to the right people - but how do you figure who the right audience is?
Figure out exactly which customer is your best early target.
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I make it nearly impossible to fail at getting the insights you need to build the right product, faster
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Practical guidance with templates and cheatsheets to learn interviewing skills it takes other years to master
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Get clear insights with the right focus for making decisions and business impact
Trusted by companies backed by Europe’s top VCs
Loved by product people like you
Learn to identify your best early audiences - profile them on the right level.
Proven processes, tested techniques, templates and systems for faster results that move the business.
📚 This includes: Finding the Right Focus, Finding the Right Audience, Discovery Considerations for B2B and B2C, Recruiting Processes, Automated Recruiting, Product Market Fit Interview Questions, Profiling Interview Questions, How to do Analysis, Prioritizing the Right Insights, and more.
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✔ Full Lifetime access to all content
✔ 8+ video walkthroughs
✔ 50+ pro tips
✔ 10+ templates
✔ Duplicate & customize all Notion pages
✔ One-time purchase & lifetime updates
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Bonus
✔ Examples from 10+ real life startup cases
✔ Support an experienced independent maker 🤝
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