Reach product market fit faster with interviews that deliver
Figure out what to build faster with the right interviews — from finding the right audience to building the right thing based on clearer signals.
Trusted by product people at
“Caitlin’s guidance is spot on. I’ve spent $4,000 on team training with just 1/10th the content that’s in here.” — John, Product Manager, US
You struggle to cut to the chase - without missing the bigger picture
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You don’t trust your insights enough to make big upcoming product decisions
Interviewing is a skill you can learn. But you have to know exactly how to balance understanding a broader context of customer desires with the details you need to find for building the right product.
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You often feel like you’re missing something. Did you go too broad, or too detail-focused?
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You lack strong enough signals to choose a direction confidently - and time is running out
Get actionable insights from interviews - no advanced degree required.
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I make it nearly impossible to fail at getting the insights you need to build the right product, faster
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Practical guidance with templates and cheatsheets to learn interviewing skills it takes other years to master
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Get clear insights with the right focus for making decisions and business impact
Trusted by companies backed by Europe’s top VCs
Loved by product people like you
Learn to interview your earliest audiences - and build the right thing, faster.
Proven processes, tested techniques, templates and systems for faster results that move the business.
🔥 This includes: Finding the Right Focus, Finding the Right Audience, Discovery Considerations for B2B and B2C, Recruiting Processes, Automated Recruiting, Product Market Fit Interview Questions, Profiling Interview Questions, How to do Analysis, Prioritizing the Right Insights, and more.
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✔ Full Lifetime access to all content
✔ 8+ video walkthroughs
✔ 50+ pro tips
✔ 10+ templates
✔ Duplicate & customize all Notion pages
✔ One-time purchase & lifetime updates
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Bonus
✔ Examples from 10+ real life startup cases
✔ Support an experienced independent maker 🤝
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