🧪The Lab Pass🧪

The fastest way to keep your team using the latest AI in customer research

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What’s the Lab?

The Lab Pass gives you or your team access to the only constantly updated database of the latest AI workflows, tool tests, and monthly briefings.

Designed for Product, Design, and Research teams who need to skip trial and error and use what works now.

I’ll bet you’re…

  • Tired of trying to keep up with AI changes

  • Unsure about what you’re missing

  • Needing clarity about what works in tools you already have for customer research

  • Wishing you could skip testing all the tools, and all the time

The Lab Pass = Your Shortcut

My Goal: Saving you weeks of tool testing, trial and error, and wasted effort.

I want to help you learn and take decisions 10x faster - by seeing the latest about what’s possible with AI across tools and use cases.

What that looks like

  • Weekly Lab Drops → 10-minute demos + copy-paste workflows for many unique use cases.

  • Monthly Lab Briefings → Caitlin answers the most important member questions you’ve asked.

  • Archive Access → everything tagged by use case, tools and more, to find what’s relevant fast.

  • Partner discounts + perks → Extended trials and signup offers (worth more than a membership)

  • For Teams → private kickoff call with Caitlin to answer your burning AI questions.

Why This Is Different

One-time workshops aren’t forever + community chats make you dig through noise

Lab Pass is:

  • Curated → tested and field-proven workflows.

  • Practical → focused tests + tutorials to find what works.

  • Always Current → the latest options, updated constantly.

  • Scalable → covers diverse use cases, scenarios.

I’ve trained the top teams in AI for Customer Research

Pricing + Plans

Individual Seat

  • Annual membership

  • For professionals who want to get the most out of your personal training budget

  • and consultants who need to keep up with all the AI options

Individual access to all videos and documents, updated monthly.

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Early bird pricing: €275/yr (limited seats)

Then going up to €349/yr

Team License

  • Annual membership

  • For teams that want to keep everyone updated about your AI options for a full year

  • Includes 1x private 40-minute kick-off call with Caitlin to ask you burning AI questions! (€500 value)

Individual accounts and access to all content for 5-9 team members.

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Early bird pricing: €1,500/yr including 1 live call

Then going up to €2,000/yr

Want to sign up a team of 10+ people? Email me for bulk discounts.

FAQ

Ready to save trial-and-error time and finally keep up with AI?

  • Roughly every week, you get at least 1 short workflow/demo, tool test or other content that will show you something meaningful about the AI options out there for customer research use cases - including evaluating what works well, and what doesn’t.

    Plus every month you’ll get a Lab Briefing with my answers to Lab Pass members’ burning questions about AI. The archive keeps growing.

  • 5 individuals at €275 (early bird price) = €1,375. For just €125 more, your manager or whole team gets a private €500 kickoff call with Caitlin.

    The license also covers up to 9 seats - so if you grow this year, you can add 4 more people at no extra cost.

  • The Lab Pass is designed with internal expensing in mind - the offer and pricing is made to fit typical training budgets, and invoices are included.

  • That’s actually the point. I’ve spent 2024-2025 running constant client workshops on AI for Customer Research (with teams like YouTube and Canva).

    But not all individuals and teams can afford custom workshops.

    And what’s current this month isn’t necessarily as relevant in half a year. Instead of one-off workshops, you get continuously updated about your options with AI, what’s working and not, for a fraction of the cost.

  • My goal is to create the most valuable content out there for people doing customer research. I don’t want to keep anyone in my membership who doesn’t want to be there.

    You can cancel within 48 hours of signing up and get a full refund if you browse the content and realize it isn’t for you.

    There is no refund after that period.

  • The Lab and my courses are designed to be complementary, but serve different purposes.

    TL;DR:
    Courses = depth and mastery of a few use cases
    The Lab Pass = breadth and decision speed across all use cases

    More about what I mean -
    My courses are made to help you become truly EXPERT at using AI within a specific use case or multiple.

    Courses go extremely deep, explore multiple sides of and options for a use of AI. You’ll go from “I don’t get how to do {task} with AI and get reliable results” to “I have everything I need to use AI here and continue evaluating options”.

    The Lab Pass keeps you constantly updated across many customer insights + AI use cases. You might not become an expert at AI in one space, but you’ll be able to make decisions about using {Tool A} or {Tool B}, know specific tactics and workflows for getting better outputs from AI in many different scenarios, and become knowledgable about what you and your team need to consider when using AI across cases.

    (I actually came up with the idea for the Lab because course students wanted to keep up with everything I was testing in other use cases beyond Analysis after taking the course).