Designing a gamified introduction to encourage kids to build Lego worlds in Google Chrome
In a follow-up project, renowned design agency North Kingdom was asked to introduce their adult-focused, browser-based LEGO experience, Build with Chrome, to a younger audience.
I was brought in to design an introductory experience, teaching kids to use LEGO in a 3D browser environment, with gamified steps where kids learned progressively harder builds and eventually design their own.
Role: UX Design & Concept Validation
My role included the design of LEGO builds for a 3D virtual environment, game design, concept testing and experimentation
Coming soon