Knowing your customer is the ultimate growth hack
I help growth-ready teams nail Customer Discovery with efficient, repeatable systems and AI.
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Hi, I’m Caitlin.
I help teams stop guessing what customers want — and use AI to do it faster.
In 14+ years of marketing, design, and research roles, I’ve felt the pressure of trying to deliver without real clarity about what customers need.
Then I started my own business — physical shop, memberships, ecommerce — and had to figure it out with skin in the game.
I built insight systems that cut through the noise faster, using them in my own business and training 400+ product, design, and marketing pros to do the same.
I sold the brick and mortar business, and AI exploded.
Everyone was dabbling, but no one was testing how to actually use it to understand customers faster — and trust the output.
I started testing:
600 hours of experiments later, I’d cut research time by 70%, and helped Design, Product and Marketing teams get out of the data- and AI- overwhelm.
My mission is to teach teams like yours how to use AI to get reliable customer clarity in a fraction of the time.
PRODUCTS & SERVICES
My AI guidance is trusted by teams from Volvo, Spotify and YouTube to major agencies worldwide.
Team AI Training: Custom or Current Topics
Custom team training or choose from my popular “hot topics” workshops. I’ll train your team to finally make AI work for you across customer insights tasks.
Starting at €500
The AI Customer Research Analysis Course
The only course that walks you through exactly how to use AI in customer feedback analysis.
Cut time to insights in half (without sacrificing quality).
Cohort 2 is ALMOST FULL 👇
Customer Discovery Training: Designers, PMs and Marketers
I teach Design, Growth, Marketing and Product teams to set up repeatable customer discovery systems.
You’ll rapidly improve the quality and speed of all your discovery and experimentation.
A few companies I’ve worked with
What my clients say
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"Caitlin helped Soundtrack Your Brand refocus our strategy towards the customer segments where we had the strongest product-market fit, and thereby unlocking our successful and capital-efficient growth trajectory coming out of the Covid crisis."
Ola Sars, Founder & CEO of Soundtrack and Beats Music
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"Caitlin greatly enhanced our experimentations by bringing much-needed clarity to our testing process. Her flexibility and adaptability were incredibly helpful to run a successful UX sprint tailored to our needs."
Jean Ochel, Co-founder of Aumio
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"Caitlin's work was actionable and we could see the impact she had on the team right away. She has a thorough understanding of startup culture and corresponding challenges, so it was easy to dive in straight away."
Loic Tse, Product Manager at Relive
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"I've struggled a lot with finding a repeatable pattern for customer research or even formulating "a" pattern to use in a specific research project. The workshops gave a lot of ideas and concrete workflows I've been able to (partly) implement in my work already. I think the best part of Caitlins workshops was that...she always presented concrete blueprints and examples of applying them."
Ilkka Särkiö, Senior Product Manager at Supermetrics
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"Of course, she has a wealth of knowledge: best practices, templates, etc, but the most important thing I learned from her was how to prioritize the right kind of research for our product's business goals and north star. She also shared valuable advice on how to disseminate insights company-wide. I can't wait to schedule more time with Caitlin. Every single time I leave a session with her, I'm able to say to myself, "Ok. Great. I know exactly what to do now. Let's go."
Ewing Taylor, Senior Content Designer at Yubo
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"She provides excellent guidance - identifies areas and suggests approaches to take to have the most impact in the shortest time. Many times, I’ve been very thankful we’ve been able to lean on Caitlin’s experience & support rather than trying to re-invent the wheel and wasting time. All this time she has also delivered high quality research that have had a great impact on the business."
Olga Hörding, Head of UX Research and Design at ManyPets, ex-Typeform
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"I've had the pleasure of working with Caitlin in multiple companies now. I can say with no reservation that she is a consummate professional with a highly tuned sense of what good research can bring into a project, a team, and a company. She is a genuine pleasure to work with and to know. I will continue to ask for her help whenever research expertise is needed."
Lidia Oshlyansky, CPO at Gilion, ex-Spotify
AI can do customer discovery well. You need to know how to use it.
I’m doing the AI testing you don’t have time for.
(So you can implement AI where it has impact, fast).
The only newsletter helping you to focus on the AI tactics that actually work.
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Which tools ace customer discovery
AI workflows that cut time to insights in half
Updates you need to know, about things like data privacy and regulation
I never let people leave empty-handed 🤝
All the companies you admire interviewed customers first. Learning to ace interviews that tell you what customers need and why they chose you (or didn’t) can be make or break for early teams.
Here’s a script you can run with TODAY 👇