Knowing Your Customer Is the Ultimate Growth Hack

I help growth-ready teams nail Customer Discovery with efficient, repeatable systems and AI.

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Hi, I’m Caitlin.

I work with teams that are sick of wasting time trying to figure out customers (and not seeing metrics move).

You’re doing customer research.
Calls. Feedback forms. Surveys.

But when it’s time to make product decisions, you’re still guessing.

I’ve been there.
At nearly every place I’ve worked, I ran research—and watched teams ignore insights that could’ve driven growth.

So I fixed it.

I built lean systems that turned research into action. Fast.


Since then, I’ve trained 250+ Product and Design pros, built and sold a business, and helped startups turn feedback into fuel.

No fluff. Just what works.

Do you want to know how to actually move the needle?
I offer a few kinds of training to support you 👇👇👇

PRODUCTS & SERVICES

AI for Customer Research

My guidance on AI is trusted by teams from Lufthansa Airlines and Spotify, to major agencies around the world.

Team Training: Custom or Select Topics

Custom team training or choose from my popular “hot topics” workshops. I’ll train your team to finally make AI work for you across research tasks.
From €500

AI for Customer Research Analysis

Sign up for the only course that walks you through AI customer feedback analysis to get you from weeks of work to quality insights like yours in half the time.

Cohort 2 is OPEN FOR BOOKING

Custom Team Upskilling

Workshops Just for Your Team

I teach Design and Product teams to set up repeatable systems for customer discovery. You’ll rapidly improve the quality and speed of all your discovery and experimentation.

A few companies I’ve worked with

Client Google logo

What my clients say

  • Ola Sars, CEO and Founder of Soundtrack and Beats Music

    "Caitlin helped Soundtrack Your Brand refocus our strategy towards the customer segments where we had the strongest product-market fit, and thereby unlocking our successful and capital-efficient growth trajectory coming out of the Covid crisis."

    Ola Sars, Founder & CEO of Soundtrack and Beats Music

  • "Caitlin greatly enhanced our experimentations by bringing much-needed clarity to our testing process. Her flexibility and adaptability were incredibly helpful to run a successful UX sprint tailored to our needs."

    Jean Ochel, Co-founder of Aumio

  • "Caitlin's work was actionable and we could see the impact she had on the team right away. She has a thorough understanding of startup culture and corresponding challenges, so it was easy to dive in straight away."

    Loic Tse, Product Manager at Relive

  • "I've struggled a lot with finding a repeatable pattern for customer research or even formulating "a" pattern to use in a specific research project. The workshops gave a lot of ideas and concrete workflows I've been able to (partly) implement in my work already. I think the best part of Caitlins workshops was that...she always presented concrete blueprints and examples of applying them."

    Ilkka Särkiö, Senior Product Manager at Supermetrics

  • "Of course, she has a wealth of knowledge: best practices, templates, etc, but the most important thing I learned from her was how to prioritize the right kind of research for our product's business goals and north star. She also shared valuable advice on how to disseminate insights company-wide. I can't wait to schedule more time with Caitlin. Every single time I leave a session with her, I'm able to say to myself, "Ok. Great. I know exactly what to do now. Let's go."

    Ewing Taylor, Senior Content Designer at Yubo

  • "She provides excellent guidance - identifies areas and suggests approaches to take to have the most impact in the shortest time. Many times, I’ve been very thankful we’ve been able to lean on Caitlin’s experience & support rather than trying to re-invent the wheel and wasting time. All this time she has also delivered high quality research that have had a great impact on the business."

    Olga Hörding, Head of UX Research and Design at ManyPets, ex-Typeform

  • "I've had the pleasure of working with Caitlin in multiple companies now. I can say with no reservation that she is a consummate professional with a highly tuned sense of what good research can bring into a project, a team, and a company. She is a genuine pleasure to work with and to know. I will continue to ask for her help whenever research expertise is needed."

    Lidia Oshlyansky, CPO at Gilion, ex-Spotify

AI can do customer discovery well. You need to know how to use it.

I’m doing the AI testing you don’t have time for.

(So you can implement AI where it has impact, fast).

The only newsletter helping you to never waste time on AI tactics that don’t work.

Sign up to learn -

  • Which tools ace customer discovery

  • AI workflows that speed up research work

  • AI updates you need to know about things like data privacy and regulation

I never let people leave empty-handed 🤝

All the companies you admire interviewed customers first. Learning to ace interviews that tell you what customers need and why they chose you (or didn’t) can be make or break for early teams.

Here’s a script you can run with TODAY 👇