Knowing Your Customer Is the Ultimate Growth Hack

I help growth-ready teams nail who their customer is and why they buy so they can systemize stellar products.

But first, free stuff 🤝

All the companies you admire interviewed customers first. Learning to ace interviews that tell you what customers need and why they chose you (or didn’t) can be make or break for early teams.

Here’s a script you can run with TODAY 👇

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Trusted by companies backed by Europe’s top VCs

Hi, I’m Caitlin.

I work with growth-ready teams that are sick of wasting time trying to figure out customers (and not seeing metrics move).

My clients are the kinds of teams that do some customer research already. They think they “know” what to do, and yet…they’re not seeing results.

Smart teams are putting in the effort—running customer calls, gathering feedback—but still hitting a wall when it comes to making key product decisions. They don’t know why customers choose them, or worse, why they don’t.

Maybe that sounds familiar? (I hope not. But it probably does.)

👇

I’ve been there. As Head of User Research at a Spotify-backed SaaS company, I saw how few valuable insights were actually used to push product and marketing forward.

So, I dug in to figure out what just enough research looks like for teams who need to grow ASAP.

I’ve established multiple research teams, trained 250+ Designers and Product people, and built (and sold) a business. Every tactic I teach has been tested in the real world—no fluff, never just theory.

Here’s what I’ve learned over the years:

The world’s best products come from teams that know their customers better than everyone else. (Duh.)

But the customer research to help a team grow can be done faster than you think.

Do you want to know how?

Get team training

FOR PRODUCT & DESIGN TEAMS

Master Customer Discovery in weeks days.

Tired of courses that teach you everything except what you need now? Me too.

That’s why I run custom training that supports you with hands-on practice and feedback, without the fluff.

Because improvements at work this week beat another useless certificate every time.

Let’s get your team fixing the exact discovery challenges you actually have. And see growth happening fast.

Book 15-minute chat

What my clients say

"Caitlin represents the new breed of business professionals that actually DOES what others only TALK about, applying uncompromised customer focus. Caitlin helped Soundtrack Your Brand refocus our strategy towards the customer segments where we had the strongest product-market fit, and thereby unlocking our successful and capital-efficient growth trajectory coming out of the Covid crisis."

Ola Sars, Founder & CEO of Soundtrack and Beats Music
"Caitlin greatly enhanced our experimentations by bringing much-needed clarity to our testing process. Her flexibility and adaptability were incredibly helpful to run a successful UX sprint tailored to our needs."

Jean Ochel, Co-founder of Aumio
"Caitlin's work was actionable and we could see the impact she had on the team right away. She has a thorough understanding of startup culture and corresponding challenges, so it was easy to dive in straight away."

Loic Tse, Product Manager at Relive