Where Product People learn Customer Discovery that works

I teach PMs and Designers to get trustworthy user insights that create stellar products - faster.

How I can support you 👇

LIMITED SPOTS FOR JUNE-JULY

FOR INDIVIDUALS

Not making enough impact? Get 1-on-1 coaching to level up.

Accepting limited new clients from June 2024. APPLICATION CLOSES MAY 24th

FOR PRODUCT TEAMS / STARTUP TEAMS

Improve your team’s Discovery skills in days not months

Let’s get your team running rapid, effective discovery in days, not months. CUSTOM TRAINING

Trusted by companies backed by Europe’s top VCs

Get insights you can trust for big product decisions - and fast.

I use my UX Research and Marketing background plus entrepreneur experience to teach your Product team better discovery skills in half the time.

⌛️ The next build or product is coming - you need to understand customers fast.

🤷 You struggle to make big decisions - can you trust the insights to make that bet?

🔍 You’re not finding “wow” insights, and wonder if you’re missing something.

📚 You’ve read all the books about what to do in discovery, but get stuck on how to do it.

Sound familiar? Learn how I can help -

A few companies I’ve worked with

Client Google logo

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What my clients say

  • Ola Sars, CEO and Founder of Soundtrack and Beats Music

    "Caitlin represents the new breed of business professionals that actually DOES what others only TALK about, applying uncompromised customer focus. Caitlin helped Soundtrack Your Brand refocus our strategy towards the customer segments where we had the strongest product-market fit, and thereby unlocking our successful and capital-efficient growth trajectory coming out of the Covid crisis."

    Ola Sars, Founder & CEO of Soundtrack and Beats Music

  • "Caitlin greatly enhanced our experimentations by bringing much-needed clarity to our testing process. Her flexibility and adaptability were incredibly helpful to run a successful UX sprint tailored to our needs."

    Jean Ochel, Co-founder of Aumio

  • "Caitlin's work was actionable and we could see the impact she had on the team right away. She has a thorough understanding of startup culture and corresponding challenges, so it was easy to dive in straight away."

    Loic Tse, Product Manager at Relive

In 13 years of experiments, I’ve led a research team at a Spotify-backed SaaS company and established a research practice at many others.

I’ve launched, scaled and sold my own business. And I’ve helped teams evaluate whether new products and markets were worth the risk before launching.

I’m passionate about deeply understanding people to help businesses and customers all succeed.